The Six Rules of Conflict That Your Marriage Therapist Wishes You Knew

42: Vulnerability: Why It’s Important in Business and Relationships

“Vulnerability” is a buzz word that you hear fairly commonly these days. So, why is it so important in building a business or nurturing a relationship? It can add a level of depth and connection that is difficult to reach without being vulnerable.

For example, when I did my first BETA group for my marriage course called Spark: Reignite Your Marriage, I made one small reference to something personal about myself. Because of that, I received many negative comments telling me that information was irrelevant. My first reaction was that I should take that bit out – but when I did, I had a harder time connecting with people in the next round of the course. The small glimpse into my personal life had allowed a connection between us. 

Tune in to the latest episode of the Marriage on Fire podcast where I share this experience and chat with a friend and business coach Lianne Kim about why vulnerability has been essential in her business.

On Today’s Episode, You’ll Discover:

  • Why vulnerability is important for being a leader
  • The question I was taught to ask during counseling 
  • Reasons why people hold back from vulnerability
  • How to share from a place of service instead of oversharing
  • The disconnection that comes from avoiding vulnerability
  • The value of attracting and repelling people in content creation 
  • My rule of thumb for vulnerable conversations – especially with your spouse


I hope that our discussion shows you that putting your authentic self out there can be a rewarding and enriching way to improve your connection with others.

See you next week!




“I think that one of the things we have to be willing to do is letting go of being liked by everyone in service of reaching our truest full potential.”  -Lianne Kim


Connect with Lianne:

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Check out Lianne’s Website:

The Business of Thinking Big Podcast 


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I’m a small-town Oklahoma girl living the big city life in Houston, Texas with even BIGGER dreams. I was an elementary school teacher turned marriage and family therapist with a passion for helping families live their best lives.

About Amy

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Jesus' Daughter, Wife, Mom, CEO, Licensed Marriage & Family Therapist, High-Performance Business Coach, Podcast Host, & Professional Taco-Eater